ACRO Seoul Forest is a High-end Residence planned by Daelim, a leading construction company in Korea.
Close to Seoul Forest, there will be Multi-cultural complex including Acro Seoul Forest(Two Residential Building), Replace(Retail Shops), Art Center and D Tower(Prime Office).
The Key Concept was ‘Completion of Collection’, which means high quality of lifestyle, curated by Daelim.
According to the key concept, there were 3 keywords; completion, culture and open.
We created Bold & Strong word mark and put a slight emphasis on ‘C’ and ‘O’ which implies ‘culture’ and ‘open’.
Inspired by ‘collection’, we played with line/plane frames for visual communication system.
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/009b29f5-620c-41f5-9b70-d0f9ab4d1813_rw_1920.jpg?h=8b60cac5efa10c915453df83ddd068fa)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/c607a97d-1b7d-40b4-9c6d-e45f84d78ef2_rw_3840.jpg?h=e9ff49a231cba7f429d5abaadb9cdad8)
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![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/509590eb-f2d6-49fe-9238-c371018ef78b_rw_1920.jpg?h=6018308a600f0f634ac35245bebbbd0e)
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Poster Examples
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/fcc06a7d-f956-4d42-bf6f-4685ee8e7cf0_rw_1920.jpg?h=533da1085f691dd832a9d9e22e50e28b)
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Website Design: Manual
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/3f3323af-9afe-46ea-a771-529ce6174c35_rw_1920.gif?h=2dd26904b377ea43e02d2e3ec08b847c)
Infographic Illustration: Sungwoo Hong
ACRO Seoul Forest Visual Identity Development
2017
Client: Daelim Industrial Co., Ltd
Project Team
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ContentFormContext
Visual Identity Development
Art Direction & Design: Charry Jeon
Designer: Eunju Kim, Saerom Kang, Yoonji Nam
Photographer: Kiwoong Hong
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Daelim
Project Planning & Direction
Planning: Design Innovation Center Team
Account Managers: Hye-yoon Lee (Manager), Kukhyun Yoon (Assistant Manager)
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Web Design
Manual
Director: Seong-kyun Lee
www.manuale.co.kr
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Infographic Illustraion
Sungwoo Hong
www.behance.net/hongkoon
www.contentformcontext.com