‘Dochwi: A Guide to Discovering Superordinary Collectibles’ is a carefully curated project series that aims to offer practical guidance for people to immerse themselves in the charm of ceramics and moreover to embark on the joy of acquiring the wondrous beauties. Every edition, guided by a unique and dynamic theme, will present an in-depth introduction to the multi-dimensional spectrum of contemporary ceramics through exhibition and publication.
‘Imaginary Animals, Auspicious Companions’, the first edition of Dochwi, presents more than thirty works of six contemporary artists that reinterpret and recreate traditional iconography of imaginary and mythical creatures.
CFC has developed the exhibition identity of ‘Dochwi’ and graphic design for the first edition; Imaginary Animals, Auspicious Companions. We developed a symbol that contains ceramics in the form of a combination of a three-dimensional space and a book, and a wordmark in which Korean and English are equally paired. The concept of the symbol and wordmark was expressed in an expanded form in posters and catalogs.
Dochwi: A Guide to Discovering Superordinary Collectibles
2020
Client: The Written Hands
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Project Team
Exhibition Planning: Yujin Moon, Soyean Ahn
Design: CFC
Art Direction & Design: Charry Jeon
Design: Yoonji Nam, Minsun Lee, Nara Yoon
Photography: Kiwoong Hong
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