Roasting Masters, a coffee roasting company in Seoul asked Studio CFC to develop a brand identity & package for their
new business, bean to bar chocolate.
Considering the situation that Roasting Masters has been successfully run for 10 years in coffee industry in Korea
and their name was also relevant for bean to bar business, we decided to keep their name and revitalize the brand identity instead of creating new one.
When revitalizing brand identity, we tried to keep their visual essence in a sophisticated and modern way. 
We created a solid logo and put a cacao in which used to be a coffee bean. 
For the chocolate packaging, we researched visual heritage from Latin America, where all beans for Roasting Masters are from.
We made vivid color palettes and drew patterns inspired by Latin culture.
We also developed illustrations introducing 'bean to bar' for those who are not familiar with it.
Old & New
Main Color System
New Brand Identity
Color & Pattern Inspiration from Latin America
Color System for Packaging
Pattern Drawings for Packaging
Opening Ceremony
Illustraions introducing bean to bar process
Poster Design A
Poster Design B
Client: The Roasting Masters

Art Direction & Design: Charry Jeon
Illustration: Saerom Kang
Photography: Kiwoong Hong

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