CFC has developed the visual identity of Hippocrata clinic, a functional medicine hospital. When the existing hospital focuses on symptomatic treatment of symptoms, the functional medicine hospital aims to solve the underlying cause of symptoms by integrating the pre-symptom status, such as genetic, mental, and physical problems. We wanted to capture the concepts of 'connection' and 'integration' of functional medicine into BI and visual systems.
Client: Hippocrata Clinic
Visual Identity Development
Art Direction & Design: Charry Jeon
Design: Nara Yoon, Saerom Kang
Photography: Kiwoong Hong