SEP is a chic & sustainable beauty brand based in Seoul. CJ Oshopping asked CFC to reinvent their brand identity with these keywords;
minimal, expressive, chic and sustainable. We developed visual identity with simple yet bold wordmark and color system.
SEP Visual Identity Development
2017
Client: CJ Oshopping
CFC
Art Direction & Design: Charry Jeon
Designer: Yoonji Nam, Saerom Kang, Eunju Kim
Photographer: Kiwoong Hong
CJ Oshopping
Planning: SEP TF
Art Director: Semi Sul
