CFC developed Fillvoid’s brand identity and package design in collaboration with AMORE PACIFIC. Fillvoid, which aims to become a sensory lifestyle brand, is a compound word of Fill and Void, meaning that empty spaces are filled with fragrance.
There are 3 keywords:
Synesthesia, Oil Specialty, Rich
The characteristics of the oil formulation are incorporated in the logotype, and the rich and deep scent is expressed through the graphic developed while imagining the feeling of floating scent particles.
Fillvoid BI & Package Design Dev.
Client: Amore Pacific
Project Management & Design Implementation
Brand Identity & Package Design Dev.
Art Direction & Design: Charry Jeon
Design: Nara Yoon, Yoonji Nam
Assist: Minsun Lee, Jeongmoon Choi
Photography: Kiwoong Hong