CFC designed the graphic for ABC Spirit, AMORE PACIFIC’s principles of employee behavior. To help employees easily recognize and remember the five principles the company pursues, we have developed each principle into a typographic image combined with messages and figures.
‘ABC Spirit’ Graphic & Application Design Dev.
Client: Amore Pacific
Project Team

Amore Pacific Corporate Design Team
Project Management & Design
5 Principles Graphic & Application Dev.

Art Direction & Design: Charry Jeon 
Design: Jeongmoon Choi, Eunju Kim
Assist: Minsun Lee, Ziyoung Kim

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