CFC has renewed the Visual Identity of Club Jasmin, VIP Membership of Hyundai Department Store.
The Club Jasmin, which has been since 2004, lacked unique brand images such as color systems and graphics. CFC combines the jasmine flower with the alphabet ‘J’ to create a symbol. In order to deliver an elegant and sophisticated image, we have selected the refreshing blue and noble gold as a brand color. The line graphic motif inspired by Korean traditional patchwork is applied over a wide white space to deliver refined beauty and to enrich the brand's graphics.

Concept Board
Reproduction Process
Imagery for Brochures
Club Jasmin Brand Identity Renewal
July 2018 
Client: The Hyundai

Project Direction
Youngshin Jang (The Hyundai)
Ee-rang Park (The Hyundai)

Art Direction & Design: Charry Jeon
BI Basic & Application System: Saerom Kang, Eunju Kim, Minsun Lee
Editorial Design System: Eunju Kim
Photographer: Kiwoong Hong

The Hyundai Design Team
Art direction : Ee-rang Park 
Project coordination : Soyoung Song
Design Application : Soyoung Song, Minjee Kim
Signage system : Hyeyoung Yoo, Bora Kim

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