Package Design for Walwari
Walwari is a pet food company based in Korea. They asked our studio to creat a brand identity for their name 'walwari', which is a Korean version of 'bowwow'. They also wanted to develop packaging design for their new product 'Dog Balance', well-being dog food with natural ingredients.
Walwari is a pet food company based in Korea. They asked our studio to creat a brand identity for their name 'walwari', which is a Korean version of 'bowwow'. They also wanted to develop packaging design for their new product 'Dog Balance', well-being dog food with natural ingredients.
We used hand drawings for thier package to deliver the message of 'carefully made feed with all natural ingredients'.
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/70f8ad07-60ce-464e-949a-5625f10b67fc_rw_1200.jpg?h=905efbc7c9919227c06c41634582bc62)
Brand Identity, inspired by a dog's barking sound.
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/a5f73af3-b1ab-493b-8514-7ab499ac2981_rw_1200.jpg?h=dab5e0487c179b00609b4853b4628ddf)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/39ebadf9-9e75-40ee-9f2b-7567cd6dd0af_rw_1200.jpg?h=55d5ba732b7dd304318bb3763b79e518)
Calligraphy of the product name
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/04af6113-a988-4eca-a62e-e599bc872ccb_rw_1200.jpg?h=b1fe9df357d1d0efad1b89967ee8ae53)
Illustrations for Packaging
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/d2748013-3715-4827-9aef-4d9cba93b8c5_rw_1200.jpg?h=774a886c7360f162908e2be950f98753)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/da56c8ae-5840-42c5-b10d-fc9f77ce6626_rw_1200.jpg?h=77c5257cb9b03dcc964bc6a2b3d3ce71)
Small Size Packs
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/0eca73be-0f59-411e-acaf-206dd4a70ba4_rw_1200.jpg?h=fe95b1d60b8bc028066ef7aed4c2e5fa)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/13c45b55-1e60-44c7-85e7-bf0201b9eef6_rw_1200.jpg?h=864e169c70d6b379b8ea8c8a9d6a2c18)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/0c1e1d18-0e90-4a3e-bbba-aed04c70c381_rw_1200.jpg?h=b3fadfa08cb7408aaf42148b02d1c857)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/03763195-4a2f-4747-a349-91533b12dc7c_rw_1200.jpg?h=3e5581aa45092fd409a7d90032a09cc7)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/23fcf5a5-2825-4746-8032-0025ac857476_rw_1200.jpg?h=be27ae4cccea5ebbfc787c72737e1598)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/9964cb81-1551-4d28-b834-8cee73c5e336_rw_1200.jpg?h=980e1a2bb329e610d562af05bfc620b0)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/c38e4ad9-488d-43f8-8d23-ead82aa38522_rw_1200.jpg?h=ef338851dd880e861ea89eeeeceb15fd)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/b51458ca-97ae-45f7-ac0c-736dde4ec332_rw_1200.jpg?h=614f588c4ae95b27e67f7a88f355f3c8)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/b987842d-e49f-4afe-866c-4d6213d8326d_rw_1200.jpg?h=a93686047b400feda618606e51d591e6)
Client: The Big One
2015
CFC
Art Direction & Design: Charry Jeon
Illustration: Saerom Kang
Photography: Kiwoong Hong