Tea Garden is a dish washing liquid recently launched by LION Korea.
Starting from it’s ‘Tea-inspired’ concept, CFC designed the brand identity and packaging design.
The emblem, which consists of six leaves, symbolizes the European garden. After researching a huge variety of tea packages, we extracted the visual language of tea packaging and applied it to Tea Garden.
Tea Garden BI & Package Design Development
Client: LION Korea
Planning: MKT Living Care Part: Moran Kim
Arrangement & Design Implementation: Design Team: Jiyoung Kang
Art Direction & Design: Charry Jeon
Designer: Jiyoung Kim, Saerom Kang, Minsun Lee
Photographer: Kiwoong Hong