Tea Garden is a dish washing liquid recently launched by LION Korea.
Starting from it’s ‘Tea-inspired’ concept, CFC designed the brand identity and packaging design.
The emblem, which consists of six leaves, symbolizes the European garden. After researching a huge variety of tea packages, we extracted the visual language of tea packaging and applied it to Tea Garden.
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/b7c41923-e737-4e3f-971e-c68ffc08e3c9_rw_3840.jpg?h=588119fff1f79927f9b9513a2422c54a)
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Tea Garden BI & Package Design Development
2018
Client: LION Korea
LION Korea
Planning: MKT Living Care Part: Moran Kim
Arrangement & Design Implementation: Design Team: Jiyoung Kang
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CFC
Art Direction & Design: Charry Jeon
Designer: Jiyoung Kim, Saerom Kang, Minsun Lee
Photographer: Kiwoong Hong
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