CFC collaborated with HYBE and HYBE LABELS JAPAN in 2021 to develop the BI (Brand Identity) design for &TEAM and its fandom, LUNÉ. The BI represents a story in which young boys, each with unique perspectives on the world, join forces as a team. This unity is symbolized by various elements coming together. The units of the ‘&’ symbol expand through disassembly and reassembly, representing the ongoing journey of &TEAM. The simple yet powerful logo type, firmly combined with the symbol, signifies ONE-TEAMNESS.
The symbol of LUNÉ, the fandom of &TEAM, is designed as a form that incorporates the &TEAM unit, serving as both an orbit revolving around &TEAM and a metaphorical representation of the moon that illuminates their path. The varying letter weight in the LUNÉ logotype symbolizes the brightness of the moon. It also integrates the &TEAM unit at the top of the letter ‘E’, strengthening its connection with &TEAM. This project was significant because, following the artist's BI, we developed the fandom's BI as well.
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[&TEAM]
HYBE LABELS JAPAN
EXCECUTIVE PRODUCER : Lee Myunghak
BRAND EXPERIENCE DESIGN : Kato Hiroki
MARKETING : Yokoyama Keika, Nakanishi Sanari
HYBE JAPAN
CO - EXECUTIVE PRODUCER : Han Hyunrock
WEVERSE JAPAN
FAN COMMUNICATION : Kanazawa Yuna, Ishimaru Itsuki
HYBE
CHIEF PRODUCER : “hitman” bang
BRAND STRATEGY : Park Jihye, Kim Munji, Ryu Seungha
CFC
ART DIRECTION: Charry Jeon
BI System Design: Charry Jeon, Seyoun Kim, Jeongmoon Choi, Eunju Kim, Yoonji Nam
BI Design Application: Seyoun Kim, Jeongmoon Choi
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[LUNÉ]
HYBE LABELS JAPAN
EXCECUTIVE PRODUCER : Lee Myunghak
BRAND EXPERIENCE DESIGN : Kato Hiroki
MARKETING : Yokoyama Keika
HYBE JAPAN
CO - EXECUTIVE PRODUCER : Han Hyunrock
WEVERSE JAPAN
FAN COMMUNICATION : Kanazawa Yuna, Ishimaru Itsuki
HYBE
CHIEF PRODUCER : “hitman” bang
BRAND STRATEGY : Park Jihye, Kim Munji, Kim Surin, Ryu Seungha, Park Sekyung
CFC
ART DIRECTION: Charry Jeon
BI System Design: Charry Jeon, Seyoun Kim, Jeongmoon Choi, Soomin Woo, Junghun Lim
BI Design Application: Seyoun Kim, Jeongmoon Choi, Soomin Woo, Junghun Lim