&TEAM / LUNÉ

CFC collaborated with HYBE and HYBE LABELS JAPAN in 2021 to develop the BI (Brand Identity) design for &TEAM and its fandom, LUNÉ. The BI represents a story in which young boys, each with unique perspectives on the world, join forces as a team. This unity is symbolized by various elements coming together. The units of the ‘&’ symbol expand through disassembly and reassembly, representing the ongoing journey of &TEAM. The simple yet powerful logo type, firmly combined with the symbol, signifies ONE-TEAMNESS.

The symbol of LUNÉ, the fandom of &TEAM, is designed as a form that incorporates the &TEAM unit, serving as both an orbit revolving around &TEAM and a metaphorical representation of the moon that illuminates their path. The varying letter weight in the LUNÉ logotype symbolizes the brightness of the moon. It also integrates the &TEAM unit at the top of the letter ‘E’, strengthening its connection with &TEAM. This project was significant because, following the artist's BI, we developed the fandom's BI as well.