SEP is a chic & sustainable beauty brand based in Seoul. CJ Oshopping asked CFC to reinvent their brand identity with these keywords;
minimal, expressive, chic and sustainable. We developed visual identity with simple yet bold wordmark and color system.
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/2e3623ca-559d-4b5d-bc78-59632fb5d5d4_rw_1200.jpg?h=651a5fac19f41cf98bfb2f5b796eed74)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/5b33e68a-94c5-4c15-b796-af159a191dd0_rw_1200.jpg?h=495ddb14bc6e3c30fbb1802a715f72b2)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/d259e735-515b-4849-8f15-5da4fd5add52_rw_1200.jpg?h=5c151c888ff489f05f975d4494bcbe13)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/c80f302e-b750-4812-9f0b-325594161588_rw_1200.jpg?h=5e4c134f8b9b05a90f4c71cd89d2d85b)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/7e99c924-0518-4bc5-9c95-7d9fb60ab63b_rw_1200.jpg?h=5f160fd461f213dcec9244ce950a3ff9)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/1a100314-5118-4d86-ba1b-0c94043628de_rw_1200.jpg?h=c0d30087c4c1618eff539947e01395f6)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/683af4e6-d74d-469d-a231-033b7da5cb91_rw_1200.jpg?h=ffa49f246fbb40ae4a1edd9792989059)
SEP Visual Identity Development
2017
Client: CJ Oshopping
CFC
Art Direction & Design: Charry Jeon
Designer: Yoonji Nam, Saerom Kang, Eunju Kim
Photographer: Kiwoong Hong
CJ Oshopping
Planning: SEP TF
Art Director: Semi Sul