SEP is a chic & sustainable beauty brand based in Seoul. CJ Oshopping asked CFC to reinvent their brand identity with these keywords;
minimal, expressive, chic and sustainable. We developed visual identity with simple yet bold wordmark and color system.
SEP Visual Identity Development
Client: CJ Oshopping

Art Direction & Design: Charry Jeon
Designer: Yoonji Nam, Saerom Kang, Eunju Kim
Photographer: Kiwoong Hong

CJ Oshopping
Planning: SEP TF
Art Director: Semi Sul

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