SM Visual Identity Inspiration Book contains SM Entertainment's past, present and future vision. This book also introduces the various uses of SM Entertainment's newly developed visual identity system. CFC went through the book design under the planning of SM Creative Division.
SM ENTERTAINMENT
VISUAL IDENTITY INSPIRATION BOOK PROJECT
2018
Client: SM ENTERTAINMENT CO.,LTD
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CREDITS
EXECUTIVE PRODUCER
SM ENTERTAINMENT CO.,LTD
PRODUCER
SOO-MAN LEE
EXECUTIVE SUPERVISOR
YOUNG-MIN KIM
CREATIVE DIRECTOR
Hee-jin Min
ASSISTANT DIRECTOR
Min-soo Yoon
ARRANGEMENT
Da-sol Kim, Jee-eun Kim
DESIGN
SM Creative Division
Director: Hee-jin Min
Design: Minsoo Yoon, Da-sol Kim
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CFC
Director: Charry Jeon
Design: Yoonji Nam, Jiyoung Kim
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