SM Visual Identity Inspiration Book contains SM Entertainment's past, present and future vision. This book also introduces the various uses of SM Entertainment's newly developed visual identity system. CFC went through the book design under the planning of SM Creative Division.


SM ENTERTAINMENT 
VISUAL IDENTITY INSPIRATION BOOK PROJECT

2018
Client: SM ENTERTAINMENT CO.,LTD

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CREDITS

EXECUTIVE PRODUCER
SM ENTERTAINMENT CO.,LTD

PRODUCER
SOO-MAN LEE

EXECUTIVE SUPERVISOR
YOUNG-MIN KIM


CREATIVE DIRECTOR
Hee-jin Min

ASSISTANT DIRECTOR
Min-soo Yoon

ARRANGEMENT
Da-sol Kim, Jee-eun Kim


DESIGN

SM Creative Division
Director: Hee-jin Min
Design: Minsoo Yoon, Da-sol Kim
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CFC
Director: Charry Jeon
Design: Yoonji Nam, Jiyoung Kim





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