CFC collaborated with Lotte Department Store's Visual Strategy Team in 2023 to develop the BI design for LVino, the wine section of Lotte Department Store. LVino, which showcases a diverse selection of wines through high-quality curation, is a brand that embodies the elegance a department store wine section should possess.
The logotype, composed of the script-style "L" and serif "VINO," conveys classic beauty along with the key-shaped symbol combining the "L" and a grape motif. This symbol, representing a guide to the deep and rich world of wine, features the structural delight of the inverted triangle-shaped grapes and the triangular "L."
The color system, consisting of burgundy, deep black, ivory, and refreshing blue, further enhances the brand's premium impression.
LVino Visual Identity Development
Client: Lotte Department Store(LDS)
2023
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Project Team
Project Direction: LDS Visual Strategy Team(Soubinne Baik, Yeji Lee, Jesu Lee)
Brand Concept & Naming: Bemyguest
BI System Design: CFC
Design Application: LDS Visual Strategy Team, CFC
Signage Design Application: LDS Space Design Team(Soyoung Lee, Sunhee Lee), CFC
Map Illustration: m3m.works
Key Visual Photography: Hoon Shin
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CFC
Art Direction: Charry Jeon
BI System Design: Charry Jeon, Seoin Song, Seyoun Kim, Soomin Woo
Design Application: Seoin Song, Seyoun Kim, Soomin Woo
Portfolio Photography: Kiwoong Hong
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