My Luminous Hour, LHOUR CFC developed the brand identity for LHOUR, a senior town located in the Meditown complex of Osiria, East Busan, in 2022. The name LHOUR—meaning “the luminous hour of life”—reframes the idea of a senior town not as a place, but as a time that celebrates the prime of one’s life. The identity conveys a sense of warmth, softness, and scale. Built on the design concept “Luminous Moments,” the wordmark draws inspiration from the gentle curves of Osiria’s coastal waves, breezes, and the building’s architectural lines. The emblem, featuring diverse marine life inhabiting the nearby shoreline, expresses the renewed vitality and radiant moments of life at LHOUR—captured through the refined visual language of a premium seaside resort.
