당근

Growing a Better Life Together CFC collaborated with the Daangn Brand Team in 2023 to renew Daangn’s brand identity. Originally launched as a secondhand marketplace under the name Daangn Market, the platform rebranded simply as Daangn to reflect its new vision as a “local community for everyday life.” The new symbol—two map pins merging into a blooming heart—visualizes Daangn’s mission of “a better life together.” It represents the brand’s evolution into a hyperlocal service that connects neighbors and communities. The sprouting leaf motif expands into a flexible graphic system, shaping the overall visual identity of Daangn. Unlike a complete face-off, a gradual renewal demands the delicate task of preserving a brand’s visual equity while infusing new meaning. The new symbol, harmonizing familiarity with freshness and symbolism with form, conveys the value of a life that grows and flourishes together with people across the nation.