This project introduces the BI design development for Olive Young N Seongsu, Olive Young’s innovative flagship store completed in 2024. Known for attracting large crowds every day, Olive Young N Seongsu recently celebrated its first anniversary since opening.
Olive Young N Seongsu is an experiential space that goes beyond health and beauty, offering a new dimension of lifestyle inspiration and the joy of discovery. CFC developed the BI by interpreting the concept of N—representing New, Next, Nest, Network, and &—as an exponential idea, expressing Olive Young’s limitless potential. This concept was expanded into a dynamic graphic system built around versatile variations of the “N.”
We also reinterpreted Olive Young’s signature visual asset, the ellipse, as a portal through which diverse content continuously flows, reinforcing a strong visual connection to the brand. The color system—centered on deep green, complemented by pink, yellow, and light blue—delivers a refined yet vibrant impression, capturing the energetic and multifaceted identity unique to N Seongsu.
Olive Young N Seongsu BI Design
2024
Client: CJ Olive Young
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Project Team
Client / PM: CJ Olive Young Visual Creative Unit BX Design Team
BI System Design: CFC
BI Design Application: CJ Olive Young Visual Creative Unit BX Design Team, CFC
Motion Design: Cobb Studio
Space Design / VMD Design: Betwin Space, CJ Olive Young Space Creative Unit Space Design Team, Araby Studio
Uniform Design: STUDIO OHYOUKYOUNG
Uniform Photography: Minhwha Maeng
Space Facade Photography: Jaehoon Kim
Portfolio Photography: Kiwoong Hong
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CFC
Art Direction: Charry Jeon
Design: Charry Jeon, Jeongmoon Choi, Hyungseok Lim, Soomin Woo
Design Support: Junghun Lim
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Cobb
Art Direction: Mira Kim
Direction: Duyun Kim
Motion Design: Ella Lee, Gyeol, Yeon-joo Lee, Hyeon-jeong Sim
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