TOUS les JOURS
Crisp Meets Soft — Where Wholesome Meets Sweet.
CFC collaborated with CJ Foodville’s Visual Design Team in 2024 to renew the brand identity of TOUS les JOURS.
The logotype—where the crisp texture of ‘TOUS’ and ‘JOURS’ meets the soft script of ‘les’—symbolizes the harmony between the wholesome simplicity of meal bread and the sweetness of dessert.
The emblem, formed by intertwining the initials TLJ into a balanced composition, enhances both the distinctiveness and versatility of the identity, effectively functioning across compact applications such as signage, deli labels, and stickers.
Inspired by the textures and movements found in the baking process—from dough and cream to garnish—the graphic motifs are paired with a vibrant color palette that ranges from deep green to light pastel tones, conveying the lively yet warm atmosphere of a modern bakery café.
TOUS les JOURS BI Design Renewal
2024
Client: CJ Foodville
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Project Team
PM: CJ Foodville Visual Design Part
BI System Design: CFC
BI Design Application: CJ Foodville Visual Design Part, CFC
SI Design: Labotory, CJ Foodville Space Design Part
Space Photography: Yongjoon Choi
Uniform Design: STUDIO OHYOUKYOUNG
Uniform Photography: Minhwha Mang
Studio Photography: Kiwoong Hong
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CFC
Art Direction: Charry Jeon
Design: Charry Jeon, Seyoun Kim, Seoyoung Lee, Junghun Lim, Seine Song
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