Easy Peasy is an indie cosmetic brand recently launched by Amore Pacific. The brand name meaning 'very easy' is literately the key concept of the brand. Their stick-shaped products make makeups easy yet perfect.
Keywords of the brand were: easy, active, fun, bold, chat.
To convey the brand essence, CFC created a typographic wordmark and symbol with sense of humor. Inspired by multiple colors and textures of their products, we designed packaging with bold typography and colorful graphics. We also developed a short film introducing the brand concept and products.
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/5c29bd1f-44cc-4ad8-89f4-de2ce80eb02b_rw_3840.jpg?h=38b14a1637cb60d410fc4ae76e07433f)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/65259a6f-b074-44e0-ad4b-ededb0b430c6_rw_3840.jpg?h=efe057cb0b1efb322263e2b592fd72b5)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/2bd16a3c-a938-4120-a1c4-fe94dfc5f28c_rw_1200.gif?h=ef757fdb6ac447e1163686c721354989)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/05f7a7a8-2127-42cd-a48f-0997a77ed9c7_rw_3840.jpg?h=8cd47142b58b2e6616a24dd92960a325)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/f0574729-65d2-4217-bf5a-8542935e0700_rw_3840.jpg?h=a3159c768cff92ab74c588619807bf6c)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/d8b004c7-a49b-4ec9-97f4-9e5d0f317188_rw_1200.gif?h=afcae47ccc37d35010576944ce465b9c)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/a20828b2-708b-4ccc-90ad-3d2b47368f2a_rw_1200.gif?h=28943010c6736c7033a61ee32dfaa0cb)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/7a06d614-c558-4bc0-9c56-cb6ff447448e_rw_3840.jpg?h=4e454c93c542d607d37ffa64e436f03b)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/f9d47bc6-55b0-409f-b31e-f70be26eaa76_rw_3840.jpg?h=8d99deafd5ec9a3782d25b476dea38f7)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/1cf2ba2d-7b1a-4195-aff8-7cc96c831e39_rw_1200.gif?h=55b253e8b5d1406f7ccf711d9a91885e)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/3df91046-f4af-4987-b4f9-8d05acfa278a_rw_1200.gif?h=d8960590526f56f0875de395b37bd9da)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/96336a7d-61ac-494d-8e1a-44235b0fa653_rw_3840.jpg?h=0c00970118a1c5e3c42df5aa0c29c83b)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/0c5781f3-d55e-4444-9081-325d02fb6b69_rw_1200.gif?h=70b18772e7ee8af5865b4cd875d3157d)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/7d857234-bce5-438e-a2cd-8206c3a2218c_rw_1200.gif?h=ba92448017d0299dfcaadc3d1cdb75cc)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/d6a571be-c371-4220-ae83-cf9d586f23ea_rw_3840.jpg?h=83cd5848adaca5230a8c14f093b9ca26)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/9d553d30-4ca5-4a2a-bc76-26016e11d711_rw_3840.jpg?h=63f512e72f50d517cbc4364d39b764e8)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/c966e6f3-8aa5-4e00-966c-225996055cf9_rw_3840.jpg?h=30c46b134f99ad32b66a045a93c362f1)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/15c600ee-d51e-463b-a408-04da80aa6bfc_rw_3840.jpg?h=0a52bee30d17476f5dc1ebbe326403a0)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/f8c8d8cc-e89d-47a6-b811-53966f1c5bf4_rw_3840.jpg?h=4723cf4805e4c201bf99699fb6e85d70)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/db57946f-7132-446a-99b9-4c10c8a0a16c_rw_1200.gif?h=aef067cc695e9b461f1e9353082af4a2)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/feb86fe3-79f8-45d4-8106-1645b57141c8_rw_1200.gif?h=5f1edb165715ab58c2cddc2f61467d24)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/f4876061-15d2-4309-af19-467b8f263509_rw_3840.jpg?h=b7cdae8072fc1db3ff38160f982cc330)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/442c8208-b852-4857-b484-5bbc0c845978_rw_3840.jpg?h=e1a4ae3a110261a22005b03ddc73e517)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/7050275d-4e69-4006-9c58-7a90f5ef603f_rw_1200.gif?h=52ea4892ca55d3ef4c69e5588ceec196)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/4eb8aaef-59c5-4cbd-b793-613339bc042a_rw_1200.gif?h=98d6b746413314fd18b05b5c38671f00)
![](https://cdn.myportfolio.com/76581287-86db-44ce-b522-e5db83ade7fb/276a020d-4601-4ae4-a26f-1790361bf776_rw_3840.jpg?h=cae840714a7c0991714f2a1da3e7cbe7)
Easy Peasy Visual Identity, Packaging Design, and Brand Film Development
2018
Client: Amore Pacific
Project Team
-
Mamonde Design Team
Project Direction & Design Implementation
-
CFC
Visual Identity, Packaging Design & Brand Film Development
Art Direction & Design: Charry Jeon
Designer: Eunju Kim, Jiyoung Kim, Saerom Kang
Assistant: Yoonji Nam, Nara Yoon
Product Photography: Kiwoong Hong
**Brand Film Credit
Film Shooting: Jewon Park
-
Motion Graphic: Seung-ah Yoo
-
Sound
Arranger: Youngjic Kim (Dyota Music)
Composer: Jongseong Yoon (AT&T)
Supervisor: Apple Kim (AT&T)
www.contentformcontext.com