CFC has renewed the brand identity of A Twosome Place, one of the largest cafe chains in Korea. A new logotype that complements the legibility of the existing logotype gives a modern impression. We also developed various versions of signature to increase the usability. The square, which has become an important motif in the new brand identity system, was conceived in the form of an existing emblem. We reinterpreted the emblem as a combination of two squares so that they can be varied and applied to different touch points such as beverages, desserts, deli and coffee bean packages in various form.
A Twosome Place Brand Identity Design Renewal
Client: A Twosome Place
A Twosome Place Space Design Team
Brand Identity & Application Design Dev.
Art Direction & Design: Charry Jeon
Design: Saerom Kang, Eunju Kim
Assist: Minsun Lee, Yoonji Nam
Photography: Kiwoong Hong