Hanskin Branding and Packaging Prototype Development.
Hanskin, a cosmetic company in Korea asked CFC to rebrand their current brand identity and develop packaging design management system. Hanskin requested that there should be ‘vitality’ in their new brand identity in a sophisticated way.
CFC and our partner Hoseung Lee from StudioVASE created a concept inspired by light artists such as James Turrell and Cruz Diez, reflecting the vitality of light on the packaging design. We called it ‘Frame of Vitality : Luminous Composition’.
Below are not finalized design but work-in-progress mockups.
Art Direction & Design: Charry Jeon, Hoseung Lee
Photography: Kiwoong Hong