Innisfree is a Korean cosmetic brand targeting 2030 female.
We designed Innisfree Christmas Edition Packaging under the campaign of 'Green Christmas, Gathering Hearts & Sharing Happiness'. Our design theme was 'Build'. We made 3 concepts for each color, red, green and caramel. For red, we created a christmas house full of presents with brick motif. For green, we created a snowing green forest with triangle motif, and for Caramel, we created a cookie house with cookie motif. Innisfree Christmas Edition is consist of hand creams, ample cushion, candles, diffusers, lip balms etc.
We designed Innisfree Christmas Edition Packaging under the campaign of 'Green Christmas, Gathering Hearts & Sharing Happiness'. Our design theme was 'Build'. We made 3 concepts for each color, red, green and caramel. For red, we created a christmas house full of presents with brick motif. For green, we created a snowing green forest with triangle motif, and for Caramel, we created a cookie house with cookie motif. Innisfree Christmas Edition is consist of hand creams, ample cushion, candles, diffusers, lip balms etc.
Client: Innisfree
Project Direction: Innisfree Design Team
2015
CFC
Package Design Development
Art Direction & Design: Charry Jeon
Photography: Kiwoong Hong
Photography: Kiwoong Hong
